Royal Challengers Bengaluru's brand value soared to US$269 million, topping the IPL charts after their maiden title win. This success stemmed from a blend of fresh leadership with Rajat Patidar and the enduring star power of Virat Kohli, coupled with a strong, well-rounded squad and enhanced fan engagement strategies.source https://timesofindia.indiatimes.com/sports/cricket/ipl/top-stories/what-makes-rcb-one-of-the-most-valuable-brands-in-ipl-history/articleshow/129781994.cms
